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The Essie brand was formulated some two decades ago in NY by Essie Weingarten. As professionals worked with her line, they found Essie's chip-resistant formula, outstanding durability and of course, colour selection to be far superior to anything else on the market. Today, top nail techs, models, editors and celebrities - such as Madonna, Sharon Stone, Cindy Crawford and Gillian Anderson - are among Essie's biggest fans. Essie introduces a new collection 4 times a year.